Hey there! I’m Gabi Caldwell

I’m a kiwi girl with a passion for all things social media, travel and mental health and wellbeing.

Social media has been my thing for a few years now. I have worked with large corporations, and I now want to help you grow your business and enable you to sell and build your business online. It doesn’t matter whether you’re a start-up, an offline business wanting to move online or a small business wanting to make a bigger impact – I want to help you become the online business I know you can be.

Now you will be reading this section wanting to know a little more about me so here goes….

From humble beginnings, I grew up in Auckland, New Zealand. Leaving New Zealand for the UK at 18 to become a hospitality entrepreneur I soon realised it wasn’t my cup of tea. I soon realised I had a passion for sales and marketing and went on to complete my Bachelor of Business in Advertising and Management. This lead to amazing opportunities working for BBDO, Ogilvy, Saatchi & Saatchi NY, BBH London and more recently Lloyds Banking Group.

In 2017 I left the corporate world to travel the world and work on helping smaller companies and brands in Australia, New Zealand, Hong Kong and London. Small businesses are my thing I love seeing them flourish with the growth and potential that is out there. 

I believe there is more than enough room for everyone to have a place on social media, you’ve just got to figure out where that is. 


Now I want to help you build your online presence!